The ‘I Am Pro Snow’ commercial takes a different point of view on climate change. Al Gore opened the eyes of the world to the impacts for climate change and how it can be prevented. This time, a new spokesperson stepping up: a friendly snowflake. The commercial features a snowflake and Olympic skier Ted Ligety having a fun conversation about Ligety’s skiing success. The commercial takes a dark turn when the snowflake talks about how it saw many of its friends “melt before their time,” due to climate change.
The message of needing to spread the word on climate change is given by the snowflake in rap version. For all winter lovers, climate change affects their activities in full force. Having taken a route away from the environmental impacts of climate change, the commercial hits closer to home by targeting the activities that we love in the winter.