The WildWash Natural dog shampoo gives your friendly canine a luxurious bath. WildWash has created a bizarre campaign for its new line of natural dog shampoo that features human male models with dog-inspired hair. The men displayed in each printed ad are depicted with interesting canine hairstyles. Their hairstyle resembles a types of dog that can be identified as a poodle, for example. They are also styled with color and enhanced textured to define to look of each hairstyle.
Wildwash aims to make a fun reference to humans looking like dogs as if they were to use this shampoo. “WildWash is known for being the UK’s first all-natural pet grooming company, boasting 3 Star certification from ASCAS (Animal Shampoo and Cosmetics Association Standards),” according to its founder Andrew Cooper. WildWash definitley sets the bar for creating the most humorous dog shampoo ads.
Key Themes Behind This Trend
- Human-animal Hybrid Ads
- Brands can create campaigns that feature humans with animal-inspired hairstyles or characteristics to create a fun and humorous approach to their products.
- All-natural Pet Grooming Products
- Companies can cater to the growing demand for eco-friendly and ethical pet grooming products by developing all-natural lines of shampoos and other grooming products.
- Humorous Advertising
- Brands can take a lighthearted and humorous approach to marketing their products, creating engaging and memorable ads that will resonate with consumers.
Where This Applies
- Pet Grooming
- Companies in the pet grooming industry can tap into the trend of all-natural and eco-friendly grooming products to meet the growing demand for sustainable pet care products.
- Fashion
- Fashion brands could develop animal-inspired hairstyles or characteristics for their clothing line for consumers who like unique fashion trends.
- Advertising
- Advertising agencies can focus on creating humorous and engaging campaigns with unique and memorable elements that will help their clients' products stand out in a crowded market.
