People Can Now Have Their Names Printed onto Coke Bottles
Ian Andrew Panganiban — May 24, 2013 — Marketing
People can now see their names printed onto coke bottles. The facet of personalizing a product is a growing movement in brands and companies. The Coca-Cola company introduced its new line of named bottles in the UK and Ireland. The 'Share a Coke' campaign features a line of coke bottles with various names of people printed on them.
Each bottle features one of the 150 most popular names in the UK and Ireland. The exclusive bottles are available in regular Coca-Cola, Diet Coke and Coke Zero bottles. The company's aim is to encourage consumers to share their cokes, but consumers should use these name-specified coke bottles to make sure that bottle switching doesn't take place. It's a great means to making sure no one grabs your coke bottle by mistake.
Each bottle features one of the 150 most popular names in the UK and Ireland. The exclusive bottles are available in regular Coca-Cola, Diet Coke and Coke Zero bottles. The company's aim is to encourage consumers to share their cokes, but consumers should use these name-specified coke bottles to make sure that bottle switching doesn't take place. It's a great means to making sure no one grabs your coke bottle by mistake.
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