The new Coca-Cola x Pair collection gives fans the opportunity to match their glasses to their favorite can of pop. Pair is a customizable glasses brand that offers an endless supply of magnetic frames and adjoining top frames so wearers can change their glasses.
The Coca Cola x Pair collection pays homage to "shared moments of happiness and joy sparked by popping open a delicious and refreshing coke." The new series combines "Coca-Cola's optimistic spirit with Pair Eyewear’s mission of empowering self-expression through glasses."
There are a variety of glasses and corresponding Top Frames in the collection, which includes Coke's most recognizable logos and flavors, such as Cherry Coke, Diet Coke, and Classic Coke, as well as a playful throwback to the 70's.
Moreover, the glasses are offered in both prescription and non-prescription forms.
Key Themes Behind This Trend
- Customizable Eyewear
- There is an opportunity for eyewear companies to offer customizable glasses that allow wearers to express their personalities and interests through their frames.
- Branded Collaborations
- There is an opportunity for brands to collaborate with eyewear companies to create custom collections that cater to their consumers' interests and preferences.
- Retro Branding
- There is an opportunity for companies to capitalize on the popularity of retro branding by incorporating nostalgic logos and designs into their products.
Where This Applies
- Eyewear
- Eyewear companies can innovate by offering more customizable options to their customers, such as magnetic frames or interchangeable parts.
- Beverage
- Beverage companies can collaborate with eyewear brands to create unique marketing opportunities that allow consumers to show their loyalty to their favorite drinks.
- Fashion
- Fashion brands can use customizable glasses as a way to create personalized accessories that complement consumers' unique styles.
