The Bayer Aspirin For Workache ad campaign personifies the tools of certain trades to illustrate how painful a headache at work can be. With every hammer, staple and slice people perform while suffering from such common yet inconvenient pain, it will feel as though they themselves are the tools they use.
Conceived and executed by BBDO, an ad agency based in Santiago, Chile, the Bayer Aspirin For Workache ad campaign poured everything it had into these tools in order to people to feel the discomfort themselves. It was art directed and copy written by Pablo Aburto, Marcelo Palma and Cristian Seisdedos with creative direction by Ingrid Lira. Shot by Patricio Pescetto, the images were illustrated by La mano estudio.