The San Miguel 'Una Vida Bien Vivida' is an interesting beer commercial that forgoes humor for something a little more serious.
Lately, a lot of commercials that showcase one male proclaiming his utter awesomeness can be observed. The San Miguel 'Una Vida Bien Vivida' is sort of similar, but the beer is what's hailed as epic, and what's said is a little more honest and intriguing. The clip features a narration of the beer's story in the voice of a presumably distinguished man. The audience is taken through the life story of the San Miguel, where it's been, who it's seen and the various adventures that would honestly translate well as a novel. This is one of the more clever ads I've seen as it really personifies its product in a suave, sophisticated manner.
Key Themes Behind This Trend
- Epic Advertising
- San Miguel's 'Una Vida Bien Vivida' represents a trend of beer ads featuring grandiose adventures instead of humor
- Storytelling in Advertising
- The use of narration to tell San Miguel's story signals a trend of more engaging and emotional advertising that connects with consumers
- Personifying Brands
- San Miguel's commercial exemplifies the trend of giving brands human-like qualities to create a stronger emotional connection with consumers
Where This Applies
- Alcohol/beverage Manufacturing
- By creating more engaging advertising, alcohol and beverage companies can create stronger brand loyalty and increase sales
- Advertising/marketing
- As storytelling and emotional advertising become more prevalent, the advertising industry must adapt its strategies to meet these trends and connect with consumers effectively
- Consumer Goods
- The trend of personifying brands allows consumer goods companies to differentiate themselves in crowded markets and build stronger relationships with consumers
