At first it might appear as though the Barber Shaves & Trims ad campaign revolves around typical albeit majestic portraits of wild animals. Upon closer inspection, atypical moustaches can be perceived above the mouths of each creature, from bear to bull and even hippo. These images go hand-in-hand with the common tag line, "Tame the beast."
Created by 180, an ad agency based in Amsterdam, Netherlands, the Barber Shaves & Trims ad campaign has a rugged quality that will appeal to manly men. They are also humorous in a way that younger generations will mainly be able to appreciate. Art directed by Victor Monclus with creative direction by Galen Graham, it is thus clear what demographic the ad campaign is targeting.