The Shiner Bock campaign takes a candid approach to advertising. As though inspired by the popular social media app, Instagram, it relies on vintage-like photographs that capture everyday moments, which happen to all involve this particular beer brand. Whether it is launching into a lake at the cottage or enjoying the company of man's best friend, a bottle or can of Shiner Bock makes the moment even better.
Shot by photographer Nils Juul-Hansen, the Shiner Bock campaign was created by McGarrah Jessee, an ad agency based in Austin, Texas, United States. It was art directed by Michael Anderson and illustrated by Eric E. Cash while copywriter Derek Bishop came up with some slogan gems such as "'Like us' on the porch," and "Brewed for outdoor enthusiasts."
Instagram-Like Beer Ads
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Burned Clock Ads
Ill-Fitting Packaging Ads
Toy Sculpture Possibility Ads
Tech Store Weapon Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.