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26 Social Media Beer Campaigns

From Social Media Drinking Games to Digital Detox Beer Campaigns

— June 13, 2014 — Marketing
Alcohol is one of those products that will always sell itself, but the trick is to make sure your particular brand stands out in a sea of competitors and since tons of people are on Facebook, Twitter, Instagram or elsewhere online, fun beer social media campaigns are a great way to catch the eyes of a young audience.

A lot of the time, beer is branded to go hand-in-hand with fun social activities which comes naturally to social media because of the interactivity it enables. With Twitter alone, some of these examples show that doing something as following an account, using a specific hashtag or tweeting at another user can reward social media users with interesting things like money, knit sweaters or best of all, beer.
6.3
Score
Popularity
Activity
Freshness
26
Headbanging Beer Campaigns
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
<
25
Drink-Focused Location Apps
Drink-Focused Location Apps
Share What You’re Drinking and Where With the Elixr App
<
24
Virtual Vodka Visuals
Virtual Vodka Visuals
The Absolut Blank App Converts Your World into a Colorful Canvas
<
23
Lottery Beer Taps
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
<
22
Intoxication-Activated Social Apps
Intoxication-Activated Social Apps
The LIVR App Only Works When the User is Under the Influece
<
21
Smartphone-Displaying Cups
Smartphone-Displaying Cups
The 'Cell Phone Holder Party Cup' Displays Your Device While You Drink
<
20
Social Game Shows
Social Game Shows
Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween
<
19
Social Media Cab Services
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
<
18
Socially Connected Drinks
Socially Connected Drinks
Bottoms Up to the PromoJam Social Media Cocktail Handbook
<
17
Customer-Controlled Happy Hours
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
<
16
Phone-Trapping Beer Glasses
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
<
15
Beer-Gifting Apps
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
<
14
Bribing Social Campaigns
Bribing Social Campaigns
This Newcastle Brown Ale Twitter Campaign Will Pay You $1 for Following
<
13
Social Media Suds
Social Media Suds
Buy a Round of Beer for Your Twitter Friends with Tweet-A-Beer
<
12
Fan Photo Beer Commercials
Fan Photo Beer Commercials
This Miller Lite Commercial Uses Facebook and Twitter Images from Fans
<
11
Immersive Beer Campaigns
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
<
10
Social Media Tribute Beers
Social Media Tribute Beers
The BrewDog #Mashtag Beer was Created by Twitter and Facebook Users
<
9
Intentionally Awful Ads
Intentionally Awful Ads
Newcastle Brown's Beer Ad Campaign Wants to Badly Photoshop You into an Ad
<
8
Social Media Drinking Games
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
<
7
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
6
Social Media Story Charts
Social Media Story Charts
The Amstel Light Facebook Life Infographic Provides a Timeline
<
5
Social Media-Incorporated Cups
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
<
4
Scannable Beer Labels
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
<
3
Digital Detox Beer Campaigns
Digital Detox Beer Campaigns
This Amstel App Rewards People Who Stay Away from Their Smartphones
<
2
Instagram-Like Beer Ads
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
<
1
Spontaneous Party Campaigns
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
<