The drinking experience varies depending on where you are, who you're with and of course what you're drinking. In a move to merge social media with how one normally socializes at a bar, Carlsberg introduced its #HappyBeerTime campaign to promote both itself and the bars that use this technology.
When employees plug in the HappyBeerTime USB stick, a timer comes up on the bar's TV showing how much time is left during happy hour. To add more minutes, patrons must add photos of themselves to Instagram with the hashtags #HappyBeerTime as well as the name of the bar. These photos will then appear on the screen and add time to the clock - quite the clever marketing move by the Carlsberg brand.
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.