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38 Hashtag Marketing Strategies

From Nostalgic Travel Campaigns to Promotional Resolution Posters

— August 9, 2014 — Marketing
There are a number of ways to go about drafting hashtag marketing strategies, which is something this collection looks to expose by pinpointing some of the most memorable examples. While the hashtag has been incorporated into marketing campaigns for some time, we're still seeing it as a prevalent way to connect with a consumer base without requiring too much effort.

One of the best aspects of hashtag marketing strategies is that they place the responsibility in the hands of the consumer; we're seeing a distinct rise in the number of candid responses that consumers are willing to share because doing so via social media offers a certain level of comfort. Whether you find these hashtag marketing strategies great or gaudy, it's clear they're effective approaches nonetheless.
6.4
Score
Popularity
Activity
Freshness
36
Race-Focused Campaigns
Race-Focused Campaigns
Ads by the Australian Indigenous Education Foundation Spark Conversation
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35
Hashtag Beverage Promotions
Hashtag Beverage Promotions
Lipton's and Instagram Pair Up for ‘Briskpic'
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34
God-Invoking Beer Campaigns
God-Invoking Beer Campaigns
This Kingfisher Beer Campaign Rewards Tweets with Beers
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33
Sun-Bursting Style Ads
Sun-Bursting Style Ads
Warehous Makes an Excitingly Explosive Summer Fashion Commercial
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32
Music-Themed Social Shopping
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
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31
Bro-Inspired Beer Ads
Bro-Inspired Beer Ads
These Carlton Beer Ads Show What Men Get Up to Together
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30
Photo App-Based Auctions
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
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29
Millionaire Hashtag Competitions
Millionaire Hashtag Competitions
The Esurance Post-Super Bowl Commercial Generated a Ton of Hype
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28
Reinvented Yellow Taxis
Reinvented Yellow Taxis
The Nissan Taxi of Tomorrow is the New Official Cab of NYC
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27
Scooter Lifestyle Hubs
Scooter Lifestyle Hubs
Vespa USA's La Vespa Vita Website Offers Style, Photos & Content
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26
Public Service Challenges
Public Service Challenges
Coca-Cola Pay It Forward Campaign Celebrates Black History Month
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25
Sporty Social Media Updates
Sporty Social Media Updates
Several World Cup Twitter Mods Make the 2014 Matches Easy to Follow
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24
Hilariously Literal Hashtags
Hilariously Literal Hashtags
Disney Put Together a Genius 140 Character Tweet
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23
Social Free Speech Campaigns
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
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22
Beer Mission Campaigns
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
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21
Planetwide Selfie Campaigns
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
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20
Popular Hashtag-Inspired Ads
Popular Hashtag-Inspired Ads
The Water is Life Campaign Ridicules First World Problems
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19
Flavorful Social Media Campaigns
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
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18
Heartwarming Pop Campaigns
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
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17
Live Action Zombie Campaigns
Live Action Zombie Campaigns
This Walking Dead Exhibit Will Make Your Skin Crawl
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16
Globe-Trotting Sneaker Campaigns
Globe-Trotting Sneaker Campaigns
Puma’s ‘Around the World in One Click’ Speak to
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15
Soft Drink Photo Apps
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
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14
Musical Beer Sale Experiments
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
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13
Promotional Resolution Posters
Promotional Resolution Posters
The Girls Season Two Posters Reveal Each Character's Mantra
<
12
Upcycled Clothing Drive Campaigns
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
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11
Whisky-Drinking Selfie Marketing
Whisky-Drinking Selfie Marketing
The Jack Daniel's Instagram Campaign Honors Founder's Birthday
<
10
Customer-Controlled Happy Hours
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
<
9
Nostalgic Travel Campaigns
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
<
8
Nail-Painting Awareness Projects
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
<
7
Photo Engagement Graphics
Photo Engagement Graphics
The 'Business Marketers' Guide to Instagram' is a Must-Read
<
6
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
<
5
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
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4
Sensual Hashtag Fashion Ads
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
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3
Social Media-Based Shops
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
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2
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
1
Miniature Block Billboards
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
<