The Diet Coke 'Heart Truth' campaign promotes spreading health and happiness. The inspirational initiative features a catchy hashtag #ShowYourHeart.
The concept of the campaign is to encourage people to share posts featuring expressions of their love via Instagram or Twitter accompanied by the hashtag. By participating you will automatically be enrolled in a chance to win a trip to New York City for Fashion Week. In addition, you will attend the Red Dress Collection Fashion Show and have the privilege of meeting celebrity ambassador for Coca-Cola, Minka Kelly. The idea is wonderful and great way to utilize social media to spread a positive message.
The Diet Coke 'Heart Truth' campaign is bright, savvy and perpetuates positive energy.