PUMA’s ‘Around The World In One Click’ campaign is the product of a recent merger with Instagram. Those who use the social media tool are encouraged to pair pictures of their sneakers with the hashtag #travelingPUMAS.
Instagram’s geo-monitoring features will track the submissions from around the world. Entries from Madrid, Atalaya and Virginia have already flooded the online database, fostering a now virtual community of PUMA lovers.
Those who partake in the #travelingPUMAS competition are also automatically entered to win prize packs that are delivered every Friday. The company’s weekly announcement of its winners is highly anticipated by fans of Around The World In One Click who look forward to the freebies, furthering the brands penchant for engaging and entertaining marketing.
Key Themes Behind This Trend
- Social Media Campaigns
- The 'Around The World In One Click' campaign demonstrates the power of social media platforms like Instagram in engaging and building a virtual community.
- User-generated Content
- The hashtag #travelingPUMAS encourages users to share their own content, providing a disruptive opportunity for brands to leverage user-generated content in their marketing strategies.
- Community Building
- The virtual community created by the 'Around The World In One Click' campaign shows the potential for brands to foster a sense of belonging and loyalty through interactive campaigns.
Where This Applies
- Sportswear
- Sportswear brands like Puma can capitalize on the trend of user-generated content to strengthen brand engagement and community-building.
- Social Media
- The success of the 'Around The World In One Click' campaign highlights the opportunities for social media platforms like Instagram to become key players in advertising and brand promotion.
- Marketing and Advertising
- The interactive and engaging nature of campaigns like 'Around The World In One Click' showcase disruptive innovation opportunities for marketing and advertising agencies to create unique and memorable brand experiences.
