This Amstel Light Facebook life infographic explains how one's online story comes into being.
Used as a promotional tool for the beer but providing an interesting approach to social media, the infographic takes the online world of a fictitious character and breaks down his interactions. The design of the infographic is on point, and incredibly well-organized despite the fact that most of the data is made up. The infographic features few graphics that reference Facebook, but is darkly colored with sharply contrasting shades of white. Full of quippy lines and a sense of satire, this piece is fun to read and sure to make its way around the web.
A relatable and light-hearted take on the prevalence of social media, many readers will enjoy skimming through this creative data visualization.