It may be suggested that you be of legal age to download the new Absolut Blank app, but this virtual vodka art accessory does not actually require any alcoholic consumption.
The app is a part of a creative movement being launched with the Absolut Blank campaign that allows consumers to take part in making designs for their usually clear and iconic glass bottles. When holding your smart phone up to any of your surroundings, the app will transform into trippy geometric visuals in the color patterns of the object you are focused on and completes the piece with complementing sounds.
The more 'inspiration' you feed the interactive app, the more the picture will evolve until you feel it's fit for a plain bottle that you can then share via Facebook or in the Absolut Blank app online gallery. Ultimately, you are encouraged to mix drinking, downloading and designing!
What's Driving This Trend
- Virtual Artistic Expression
- The Absolut Blank App uses augmented reality technology to turn surroundings into a creative canvas, presenting a disruptive innovation opportunity for the art industry.
- Interactive Alcohol Branding
- Using augmented reality technology, the Absolut Blank campaign creates a unique and personalized branding experience, presenting a disruptive innovation opportunity for the alcohol industry.
- Gamified Design Process
- The Absolut Blank App turns bottle design into a fun game-like experience, presenting a disruptive innovation opportunity for the gaming industry.
Who This Affects Most
- Art
- The Absolut Blank App's use of augmented reality technology to transform surroundings into an artistic canvas presents a disruptive innovation opportunity for the art industry.
- Alcohol
- The Absolut Blank campaign's use of personalized, augmented reality branding presents a disruptive innovation opportunity for the alcohol industry.
- Gaming
- The Absolut Blank App's gamified bottle design experience presents a disruptive innovation opportunity for the gaming industry.
