Beer marketing ads tend to be the most comically engaging and entertaining out of all other product markets. Beer and entertainment tie together effortlessly; any game, show, night out and party usually involves a brewed beverage. Playing off that, brands opt for playful approaches in all of their marketing divisions. However, the print industry is more subdued and it can be difficult for brands to actively engage consumers.
With added effort, beer companies are ingeniously taking a more interactive and relatable approach to their print ads. TECTATE Beer for example, simulated the inexplicable feeling of drinking its beer with a bubble wrap-infused print add. Contrarily, relating to social media and life events, The Shiner Block brewers released ads inspired by Instagram with vintage-like photographs relating to its beer.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
