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Carlton Dry's Hello Beer Campaign Uses Dry Humor to Advertise a Dry Lager

Australian beer company Carlton Draught is taking a unique route in its Carlton Dry Hello Beer ad campaign. You might remember Carlton for their awesome 70s car chase commercial that is being hailed as the best beer ad of 2012. The beer company has once again hooked up with Clemenger BBDO of Melbourne (the creative agency behind the aforementioned commercial) to create a series of quirky print ads to advertise Carlton Dry.

The ads are a continuation of the Carlton Dry Hello Beer campaign, a campaign which ran over summer and encouraged Aussies to "live in the now." These campaign's latest ads aren't quite encouraging young Australians to live in the now. Instead, they seem to be advertising the beer's dry taste in a strange way. After all, nothing says dry like a suit made of toast and an ocean full of sanitary wipes.