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From Immersive Drinking Commercials to Brash Beer Ads

 - Jun 13, 2014
As beer companies continue to look for different ways to target their products towards specific demographics, a fall-back marketing method tends to be to combine humor with innovative beer commercials. Companies from Budweiser to Heineken frequently release satirical commercials in the hopes of displaying an brand image that is fun, carefree and desirable to entice consumers to purchase their products.

Using satire and parody are great ways for companies to acknowledge the consumer's intelligence and ability to recognize that the beer commercial is self-reflexive and meant to be ironic. Commercials are the ideal medium for this because of their longer time frame and ability to incorporate dialogue, sound effects and visuals. Coors Light shows us a great example of this in a collaborative video with Jean Claude Van Damme that cleverly ties in the once celebrated action hero with the brand's ice cold beer logo.