The 2014 Budweiser Super Bowl ad is a continuation of the story that aired during last year’s game. The 2013 Budweiser ‘Brotherhood’ commercial starred a Clydesdale horse and focused on the bond between the animal and its trainer.
The ad that will air during this year’s Super Bowl XLVIII game shows the unbreakable bond between a small puppy and a large Clydesdale. The mischievous pup always seems to find a way to sneak around to see his equine friend. But at one point, the pup is being driven away from the farm in a car and the Clydesdale chases behind the vehicle, much like in last year’s ad. The commercial is just as heartwarming and truly a tale of “best buds.”
What's Driving This Trend
- Heartwarming Advertisements
- Opportunity to create emotional and touching ads that resonate with consumers.
- Continuing Storylines
- Opportunity to build on previous ads and create a series of interconnected narratives that engage viewers.
- Animal Companionship
- Opportunity to showcase the bond between animals and humans, appealing to pet lovers and animal enthusiasts.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to create compelling and memorable campaigns that evoke strong emotions and connections.
- Beverage
- Opportunity for beverage companies to use heartwarming storytelling to increase brand loyalty and connect with consumers.
- Entertainment
- Opportunity for entertainment companies to develop engaging narratives that captivate audiences and drive brand affinity.
