Recently, Amsterdam-based advertising agency TBWA\NEBOKO released a simple campaign for Heineken called the 'Heineken Messenger,' promoting the beer company's latest endeavor.
The caption reads "Social Networking Since 1873," and in all honesty, it is a true indication that social networking has been alive for decades, but just not as quick instantaneous as it is today. The 'Heineken Messenger' app promises to please and ease messaging capabilities.
Implications - Social networking is no longer optional for large brands -- it's a must. As such, companies who are late to the game or who want to appeal to the new generation of social influencers are producing ads that flaunt their social media savvy.
Heineken has done an impeccable job about aligning their brand and product to social interaction, engagement and fun with this campaign.
Key Themes Behind This Trend
- Social Networking for Brands
- Companies are realizing the importance of social networking and are incorporating it into their advertising campaigns to appeal to the new generation.
- Messaging Apps for Marketing
- The rise of messaging apps opens up opportunities for brands to create innovative campaigns that utilize this popular form of communication.
- Social Media Savvy Ads
- Brands are using ads that showcase their social media knowledge and expertise to attract and engage with social influencers.
Where This Applies
- Advertising
- The advertising industry can leverage the trend of social networking for brands to create interactive and engaging campaigns.
- Beverage
- Incorporating messaging apps and social media savvy ads can help beverage companies, like Heineken, enhance their marketing efforts and connect with their target audience.
- Technology
- The rise of messaging apps presents opportunities for technology companies to develop innovative solutions that cater to the marketing needs of brands.
