Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Heineken Messenger' Joins Growing Social Networks

 - Jan 13, 2011   Updated: Mar 21 2011
References: heineken & ibelieveinadv
Recently, Amsterdam-based advertising agency TBWA\NEBOKO released a simple campaign for Heineken called the 'Heineken Messenger,' promoting the beer company's latest endeavor.

The caption reads "Social Networking Since 1873," and in all honesty, it is a true indication that social networking has been alive for decades, but just not as quick instantaneous as it is today. The 'Heineken Messenger' app promises to please and ease messaging capabilities.

Implications - Social networking is no longer optional for large brands -- it's a must. As such, companies who are late to the game or who want to appeal to the new generation of social influencers are producing ads that flaunt their social media savvy.

Heineken has done an impeccable job about aligning their brand and product to social interaction, engagement and fun with this campaign.