Stella Artois unveils a year long project in which an MIT sonic inventor Andy Cavatorta used the iconic Stella Chalices to create four fully functional instruments: the Hive, the Pryophone, the Star Harp and the Violina.
By shaving down the Stella Chalices, Cavatorta was able to create 25 different notes giving them a range of two full octaves to play with. Not only are these instruments fully functional but the craftsmanship is also exquisite. Stella incorporated the band Cold War Kids who wrote a new song titled ‘A Million Eyes’ using these instruments. The result was pretty spectacular.
Stella has made several popular ad campaigns over the last few years and this addition is one of the best campaigns yet. Be sure to check out the other ones like Glass Blowing or The Jeweller.
Key Themes Behind This Trend
- Sonic Instruments
- Stella Artois collaborates with MIT to create fully functional instruments using Stella Chalices, opening up opportunities for innovative sound experiences.
- Craftsmanship Innovation
- Stella Artois showcases exquisite craftsmanship by using shaved down Stella Chalices, suggesting potential for disruptive innovation in the field of artisanal product design.
- Music-marketing Fusion
- Stella Artois combines music and marketing by involving the band Cold War Kids to compose a song using the newly created Stella Chalice instruments, presenting opportunities for innovative music marketing collaborations.
Where This Applies
- Beer
- The beer industry can explore the use of innovative instruments, like the Stella Chalice instruments, to create unique experiences and enhance brand image.
- Artisanal Product Design
- The artisanal product design industry can draw inspiration from Stella Artois' craftsmanship innovation in creating bespoke products that showcase impeccable craftsmanship and functionality.
- Music Marketing
- The music marketing industry can leverage collaborations between bands and brands, like the one between Stella Artois and Cold War Kids, to create innovative and compelling marketing campaigns that resonate with audiences.
