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29 Humorous Mobile Marketing Techniques

From Smartphone Brawl Videos to Dragon Dodging Cell Ads

— August 2, 2014 — Marketing
Seeking to differentiate themselves from growing competitors, brands are turning to humorous mobile marketing techniques to showcase smartphones in a more comical manner.

With the amount of mobile providers on the market, providing information based merely on stats and aesthetic appeal is no longer enough to garner attention. Seeking to create a longer-lasting impression, brands are creating flamboyant storylines and cinematic features to portray their products in a less straightforward manner, using humor to creative a positive association with the brand. From smartphone commercials that showcase wedding guests getting into brawls to those that unexpectedly break into song, these ads reflect a shift in marketing tactics toward more lighthearted and comical strategies.

These humorous mobile marketing tactics showcase a move towards more subtle, yet entertaining methods of consumer engagement.
5.9
Score
Popularity
Activity
Freshness
28
Web Search Phone Ads
Web Search Phone Ads
Gary Oldman Challenges You to Ask the Internet About the HTC One M8
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27
Super Speedy Cell Surfing
Super Speedy Cell Surfing
Orange Mobile Phones Promotes Its Lightning Fast Data Speed
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26
Extremely Resonant Phones
Extremely Resonant Phones
Sony Xperia ion 'One Block' Commercial Promotes Spider-Man Release
<
25
Extraterrestrial Mobile Ads
Extraterrestrial Mobile Ads
This Samsung World Cup Ad Shows Star Players Training to Battle Aliens
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24
Envious Smartphone Ads
Envious Smartphone Ads
This Samsung Ad Pokes Fun at the iPhone 6's Bigger Display
<
23
Smartphone Brawl Videos
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
<
22
Smartphone Flash Mob Ads
Smartphone Flash Mob Ads
Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
<
21
Firefighter-Featuring Telecom Ads
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
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20
Phone-Made Animation
Phone-Made Animation
Smartphones Used to Create Backdrop for Short Film
<
19
Rockstar Kitten Mobile Commercials
Rockstar Kitten Mobile Commercials
This Three Commercial Rocks Out
<
18
Bashing Smartphone Ads
Bashing Smartphone Ads
The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
<
17
Efficient Cell Phone Billing Ads
Efficient Cell Phone Billing Ads
This Commercial is Part of the Orange Me Cellphone Ad Campaign
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16
Sensually Violent Smartphone Ads
Sensually Violent Smartphone Ads
Blackberry's 'Two Scoops' Ad was Directed by Robert Rodriguez
<
15
Candid Cellphone Campaigns
Candid Cellphone Campaigns
The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
<
14
Smartphone Smackdown Commercials
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
<
13
Dragon Dodging Cellphone Ads
Dragon Dodging Cellphone Ads
This Commercial Uses Dragons to Promote the Qualcomm Processor
<
12
Mobile Instrument Symphony Campaigns
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
<
11
Cell Phone Symphony Ads
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
<
10
Hunger-Alleviating Ads
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
<
9
Woeful Smartphone Ads
Woeful Smartphone Ads
'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts
<
8
Mobile Staring Contest Campaigns
Mobile Staring Contest Campaigns
The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
<
7
Bulky Phone-Protesting Campaigns
Bulky Phone-Protesting Campaigns
This Slim Ascend P6 Smartphone Prevents Pockets from Bulging
<
6
Cinema-Style Smartphone Ads
Cinema-Style Smartphone Ads
Apple Introduces the Incredibly Eye-Popping iPhone 6 Cinema Ad
<
5
Surprise Bus Stop Ads
Surprise Bus Stop Ads
This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
<
4
Rapper-Endorsed Chargers
Rapper-Endorsed Chargers
Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
<
3
Smartphone Addiction Ads
Smartphone Addiction Ads
The Samsung Galaxy S3 Ad Teases Obsessed Users
<
2
Hipster Kids Smartphone Ads
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
<
1
Truthful Tech Ad Spoofs
Truthful Tech Ad Spoofs
'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
<