With the arrival of the new Samsung Galaxy S II, the electronics company decided to promote its product in an extremely clever way in a commercial called 'NextBigThing 60 Final.'
Instead of displaying a pair of hands swiping through a phone while endlessly talking about its great features, the 'NextBigThing 60 Final' ad goes a different route. The scenario presents a series of people lining up desperately just to get a iPhone, which is always a questionable action. All are eager and excited until they see someone holding the Galaxy S II that makes them wonder if waiting in advance was even worth it in the first place.
This is probably the most well thought-out smartphone commercial I've seen. It takes a completely different angle, it's funny and I love that it pokes fun at the competition.
Key Themes Behind This Trend
- Anti-advertising Marketing
- Opportunity for companies to create unconventional and humorous ads that showcase their product in a unique way.
- Brand Parodying
- Opportunity to create ads that poke fun at the competition while highlighting their own product.
- Authenticity Marketing
- Opportunity for companies to create ads that present a more authentic display of their product, rather than relying on traditional advertising methods.
Where This Applies
- Technology Industry
- Opportunity for phone companies to rethink their advertising strategies and create more unique and memorable ads.
- Marketing Industry
- Opportunity for advertising agencies to suggest new approaches to their clients which focus on unconventional and humorous ads.
- Entertainment Industry
- Opportunity for production companies to create ads that rival short comedic videos for entertainment value and shareability.
