Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts

 - Nov 25, 2011
References: youtube & ohgizmo
With the arrival of the new Samsung Galaxy S II, the electronics company decided to promote its product in an extremely clever way in a commercial called 'NextBigThing 60 Final.'

Instead of displaying a pair of hands swiping through a phone while endlessly talking about its great features, the 'NextBigThing 60 Final' ad goes a different route. The scenario presents a series of people lining up desperately just to get a iPhone, which is always a questionable action. All are eager and excited until they see someone holding the Galaxy S II that makes them wonder if waiting in advance was even worth it in the first place.

This is probably the most well thought-out smartphone commercial I've seen. It takes a completely different angle, it's funny and I love that it pokes fun at the competition.