These Ads for Families Use Humor to Connect with Consumers
Laura McQuarrie — August 18, 2014 — Marketing
These ads for families make use of humor to communicate how anything-but-perfect real relationships can be. No family, individual or relationship is completely without flaw, and fortunately this happens to be what makes life and family get-togethers for the holidays way more interesting, as these commercials point out.
These family-centric ads pay tribute to embarrassing dads, overprotective moms, annoying siblings and awkward encounters with distant cousins, using humor as a tool to celebrate life's triumphant and not-so-triumphant. These ads play up these moments with song, parodies, funny photos and commercials that depict real life in ways that look and feel like home. These commercials feature a range of products and services, including everything from greeting cards to automobiles, snacks and furniture.
These family-centric ads pay tribute to embarrassing dads, overprotective moms, annoying siblings and awkward encounters with distant cousins, using humor as a tool to celebrate life's triumphant and not-so-triumphant. These ads play up these moments with song, parodies, funny photos and commercials that depict real life in ways that look and feel like home. These commercials feature a range of products and services, including everything from greeting cards to automobiles, snacks and furniture.
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