As part of the promotions for the HBO GO app, HBO released a series of ads showing just how awkward it can be to watch a TV show with your parents, especially when the content is risqué. For these ads, HBO demonstrates this with its own programming like Girls, Curb Your Enthusiasm and in this case, a scene from Game of Thrones.
The 'First Cousins' HBO ad features a family squeezed together on a couch, watching a romantic scene between Cersei and Jaime Lannister, who are siblings. As things get steamy between the brother and sister onscreen, the mom makes a remark about some of their relatives that doesn't seem to help the situation any. The ad is a brilliant way to promote the HBO GO app, which keeps parents at bay to avoid these kinds of scenarios.
What's Driving This Trend
- Unconventional Advertising Techniques
- Creating humorous and relatable ads that poke fun at uncomfortable situations to promote products.
- Streaming Services and Apps
- Promoting the unique features of streaming services and apps through clever advertising campaigns.
- Situational Comedy in Advertising
- Drawing attention to relatable real-life situations through the use of comedic ads for products and services.
Who This Affects Most
- Entertainment Industry
- Employing innovative advertising campaigns to promote new shows and streaming services.
- Mobile App Development
- Creating disruptive mobile apps that solve digital entertainment problems and provide unique features for users.
- Marketing and Advertising Industry
- Employing creativity and humor in advertising campaigns to create impactful messaging for products and services.
