Google TV added a new parental watchlists feature for kids that frequently use its smart TV streaming application. The watchlists are curated by a parent or guardian, and can be filled with Google TV series as well as YouTube videos. The child can then view content in the watchlist freely, as each of the pieces of content have been pre-screened by their guardians.
These watchlists are a convenient way to ensure that children are engaging with safe, fun content while avoiding harmful, adult, or offensive content. This feature helps parents relax their minds while knowing that their children are entertained and protected.
Based on the success of Google TV's children's profiles, it is expected that Google will release a full-scale version of Google TV Kids in the future.
Image Credit: Google
What's Driving This Trend
- Parental Control Streaming Services
- There is an opportunity for streaming services to implement more sophisticated parental controls, allowing parents to pre-approve content for their children.
- Kid-centric Streaming Platforms
- There is an opportunity for streaming services to create platforms specifically tailored to kids, with curated content and interactive features that engage and educate children.
- Personalized Kid-friendly Playlists
- There is an opportunity for streaming services to offer customized playlists for children, based on their age, interests, and developmental needs.
Who This Affects Most
- Streaming Services
- Streaming services can tailor their offerings to cater to the needs of families and children, creating a new market segment.
- Parental Control Software
- There is an opportunity for companies that develop parental control software to partner with streaming services to offer more comprehensive parental control features.
- Education Technology
- There is an opportunity for the education technology industry to create interactive and educational content for children on streaming platforms.
