Geico, one of the most recognizable car insurance companies, has created a clever series of 5 seconds commercials that essentially make them unskippable. Made for YouTube, it takes into consideration the 'skip' button, which is something many people indulge in when wanting to get to the content they're actually interested in. But for those who stay on a little longer, they'll be treated to something beyond the 5 seconds commercial.
Gieco has created hilarious staged tableaus that are maintained even under the most tricky situations. For example, a '50s family is about to have dinner when their dog decides to take advantage of their frozen state. The 5 seconds commercials have found a way to go beyond restraints and obstacles in a creative and captivating way.