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Tone-Changing Commercials

This Nationale-Nederlanden Commercial Has a Surprising Twist

— June 10, 2013 — Marketing
This commercial for insurance company Nationale-Nederlanden depicts a family joyfully singing a rendition of "do re mi." This clever advertisement brings a surprising twist at the end of the video. The ad is initially entirely sunshiny and sweet, showing the singing family passing pails full of water to one another. The video is full of light hues, sunspots and rainbows so jovial that you almost want to join the family in song.

As the camera pans between the singing members of the family, it is revealed that the family is trying to put out the fire on their flaming vehicle. The clever commercial shows that the family's remarkably good attitude and ability to sing is all due to knowing that Nationale-Nederlanden has kept their family safe and insured.
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