This Commercial for Sprint Promotes Framily Planning
Jennifer Paul — March 25, 2014 — Tech
A talking hamster takes over the father figure role in Sprint's new 'Framily Planning' commercial. The commercial is about Sprint's new family plan, which allows people to add non-family members to their plan as well.
To help better understand what family planning means, Sprint has a family with a son who has a Southern accent, a French-speaking daughter and a hamster as a father. A rep from the ad agency explains that it also, "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today."
The commercial is comical, and takes on a very pleasant approach to family or 'Framily Planning.' It is an interesting take on trying to discuss the topic of non-family members, but still creating a family feel, even with children with accents.
To help better understand what family planning means, Sprint has a family with a son who has a Southern accent, a French-speaking daughter and a hamster as a father. A rep from the ad agency explains that it also, "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today."
The commercial is comical, and takes on a very pleasant approach to family or 'Framily Planning.' It is an interesting take on trying to discuss the topic of non-family members, but still creating a family feel, even with children with accents.
Trend Themes
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Non-family Member Phone Plans — Disruptive innovation opportunity: Explore the concept of offering phone plans that allow people to add non-family members to their plan, appealing to the changing dynamics of modern families.
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Comedic Advertisements — Disruptive innovation opportunity: Develop humorous commercials that take a lighthearted approach to discussing sensitive subjects, such as family planning.
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Cultural Recognition in Advertising — Disruptive innovation opportunity: Position brands as cultural leaders that recognize and embrace the evolving social dynamics of today's families in their advertisements.
Industry Implications
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Telecommunications — Disruptive innovation opportunity: Telecommunications companies can seize the opportunity to offer flexible phone plans that cater to different types of relationships.
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Advertising — Disruptive innovation opportunity: Advertisers can create comedic advertisements that engage consumers in a light-hearted manner while addressing more serious topics.
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Market Research and Consumer Insights — Disruptive innovation opportunity: Market research firms can help brands uncover changing social dynamics and cultural shifts to inform their advertising strategies.
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