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28 Heartfelt Family Ad Campaigns

From New Dad Ads to Mom-Appreciating Auto Ads

— August 18, 2014 — Marketing
Although an ad that can get you to laugh can be powerful as well as memorable, rather than appealing to consumers with humor, these family ad campaigns are designed to tug at your heartstrings—a few of these commercials may even move you to tears.

Some of these ads are tied to big family events like Mother's Day or Father's Day, but some of the feel-good moments that were created for other campaigns or ads happen spontaneously throughout the year, as a way to appreciate parents and caregivers that work tirelessly around the clock. In addition to parents, as well as the bond between mother and child, or father and child, these ads also focus on family members like grandparents and newborns.
3.3
Score
Popularity
Activity
Freshness
28
Acting Advice Christmas Ads
Acting Advice Christmas Ads
Jeff Goldblum Teaches People How to Pretend to Like Unwanted Gifts
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27
Familial First-Person Videos
Familial First-Person Videos
Google Glass' Mother's Day Video Goes Round the World to Visit Mom
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26
New Dad Ads
New Dad Ads
Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father
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25
Superstar Mother’s Day Ads
Superstar Mother’s Day Ads
This NBA Mother’s Day Ad Stars 2014 NBA MVP Kevin Durant and His Mother
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24
Food-Focused Holiday Ads
Food-Focused Holiday Ads
This Waitrose Christmas Ad Shows Different Families Enjoying the Holidays
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23
Vegan Christmas Commercials
Vegan Christmas Commercials
This Hallmark Holiday Ad Features a Vegan Christmas Dinner
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22
Mock Self-Funeral Stunts
Mock Self-Funeral Stunts
Go for Zero's 'Your Own Funeral' Shares the Grave Dangers of Speeding
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21
Handwritten Home Letter Videos
Handwritten Home Letter Videos
The 'Dear Mum' Video Unfolds Like a Letter Home
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20
Comedic Holiday Ads
Comedic Holiday Ads
This Old Navy Christmas Ad Video Features the Stars of Portlandia
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19
Uncomfortable Holiday Ads
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
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18
Newborn Safety Auto Ads
Newborn Safety Auto Ads
Mitsubishi's 'First Ride Home' Gives Babies a Safe Ride from the Hospital
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17
Family-Focused Cereal Ads
Family-Focused Cereal Ads
This Touching Cheerios Commercial Features an Aging Grandfather
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16
Interracial Family-Forming Ads
Interracial Family-Forming Ads
The First Cheerios Super Bowl Ad Brings Back the Interracial Family
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15
Comforting Christmas Commercials
Comforting Christmas Commercials
This McDonald's Holiday Ad Shows Us the Importance of a Hug
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14
Family Diversity Ads
Family Diversity Ads
Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds
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13
Chaotic Christmas Ads
Chaotic Christmas Ads
Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity
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12
Mom-Appreciating Auto Ads
Mom-Appreciating Auto Ads
The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
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11
Outrageous Job Interviews
Outrageous Job Interviews
CardStore's 'World's Toughest Job' Position Describes Moms
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10
Awkward Family Commercials
Awkward Family Commercials
This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
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9
Paternal Audition Ads
Paternal Audition Ads
Cardstore Created a Version of the World's Toughest Job for Dads
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8
Family-Driven Travel Ads
Family-Driven Travel Ads
This Expedia Ad Targets Busy Parents and Their Travel Points
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7
Familial Condiment Ads
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
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6
Heartfelt Father-Daughter Ads
Heartfelt Father-Daughter Ads
This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter
<
5
Discount Diaper Commercials
Discount Diaper Commercials
The New Huggies Baby Diapers Commercial Speaks to Hispanic Families
<
4
Diversified Family Ads
Diversified Family Ads
The Honey Maid This is Wholesome Ad Represents Many Modern Families
<
3
Tearjerker Insurance Ads
Tearjerker Insurance Ads
This Thai Life Insurance Commercial Stars an Unsung Hero
<
2
Heroic Car Commercials
Heroic Car Commercials
This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis
<
1
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
<