This Hallmark holiday ad departs from the brand's usual heart-tugging commercials and shows us a more humorous side to the greeting card company. The ad depicts a typical family dinner setup, but when someone asks for the ham, it is revealed that this Christmas, they are eating all vegan. The angry grandfather rushes over to the fridge only to realize there are only fruits and vegetables. To cheer him up, his daughter gives him the closest thing she has to ham -- a pig ornament.
Viewers will be able to relate to the imperfect holiday moments that families have, and hopefully can find the humor in them too. This particular ad promotes the brand's new 'Keepsake Ornament' line of Hallmark holiday products. This year, Hallmark has also chosen to keep its campaign strictly digital and will have a social media campaign partnering with Snapchat.