The Moo Free Christmas Range Includes a Number of Offerings
Michael Hemsworth — November 26, 2022 — Lifestyle
References: moofreechocolates & talkingretail
The Moo Free Christmas range has been expanded by the brand to offer consumers a number of ways to enhance their holiday celebrations that are free from dairy and perfect for vegans. The products include the White Choccy Snowballs, Advent calendars, Oliva and Oscar chocolate bears and more, which are each characterized by their festive spirit. The holiday treats are being launched in the UK and come as part of an expansion of vegan-friendly food products in seasonal traditions as more consumers adopt the lifestyle.
Chief Executive Andrea Jessop spoke on the Moo Free Christmas range saying, "Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest-quality cocoa to create our award-winning chocolate and crafted delicious products.”
Chief Executive Andrea Jessop spoke on the Moo Free Christmas range saying, "Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest-quality cocoa to create our award-winning chocolate and crafted delicious products.”
Trend Themes
1. Vegan-friendly Holiday Treats - Brands can expand their product offerings to include vegan-friendly holiday treats to meet the demand of consumers who adopt the lifestyle.
2. Seasonal Vegan Food Products - The expansion of vegan-friendly food products in seasonal traditions presents a disruptive innovation opportunity for brands to offer more plant-based options in their menus or product lines.
3. Dairy-free Chocolate - The dairy-free chocolate trend opens up opportunities for brands to create innovative and tasty alternatives for those who suffer from allergies or follow a plant-based diet.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore the growing demand for vegan-friendly and dairy-free products, especially during holiday celebrations, to meet the needs of health-conscious and eco-conscious consumers.
2. Confectionery Industry - The confectionery industry can capitalize on the trend of vegan-friendly holiday chocolates to create innovative and delicious treats that appeal to all consumers, regardless of their dietary preferences.
3. Retail Industry - The retail industry can add vegan-friendly holiday chocolates to their shelves to cater to the rising demand for dairy-free and plant-based products, especially during the festive season when consumers are looking for unique and creative gift ideas.
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