The new Moo Free Christmas range has been unveiled ahead of the holiday season as a series of treats perfect for consumers to pick up as a free-from way to celebrate this year.
The product range includes the Oscar the Bear (marbled) and Christmas Cracker Selection Box, which are priced at £3.95 and £3.45, respectively. The products both maintain the brand's signature attention to a free-from recipe that doesn't contain any soy, dairy or gluten and is 100% vegan-friendly.
CEO Andrea Jessop spoke on the new Moo Free Christmas range saying, "As the category continues to grow, shoppers expect to see more free-from versions of standard confectionery including at Christmas and will be looking to retailers to stock broader ranges. This brings a great opportunity for retailers when it comes to chocolate for the festive season. With Moo Free, everyone can enjoy chocolate this Christmas and know they’re being sustainable too.”
What's Driving This Trend
- Free-from Chocolate
- The new Moo Free Christmas range offers a variety of free-from chocolate options for consumers.
- Vegan-friendly Treats
- Moo Free's Christmas range is 100% vegan-friendly, catering to the increasing demand for plant-based products.
- Sustainable Confectionery
- Moo Free's commitment to sustainability provides an opportunity for retailers to offer eco-friendly chocolate options for the festive season.
Who This Affects Most
- Food and Beverage
- The free-from chocolate trend in the Moo Free Christmas range presents opportunities for the food and beverage industry to tap into the growing demand.
- Retail
- The popularity of free-from and vegan products creates an opportunity for retailers to expand their offerings and attract a wider customer base.
- Confectionery
- Moo Free's free-from and vegan-friendly Christmas range disrupts the traditional confectionery industry by offering alternative options for consumers seeking dietary-specific treats.
