The latest NOMO Easter chocolate range has been launched by the plant-based, free-from chocolate brand as an extensive range of seasonal treats for consumers in the UK to pick up this spring.
The range prioritizes products with no dairy, eggs, nuts or gluten in the mix, and boasts a wide range of items that span all price points. The collection includes the Crispy Toffee Bunny, Popcorn Egg & Bar, Mini Caramel Bunnies, Honeycomb Bunny in a Gift Box and more with prices ranging from £1 to 11 to encourage consumers to go plant-based this Easter.
Senior Brand Manager Tara Stevens spoke on the latest NOMO Easter chocolate range saying, "Easter is a special time for coming together and sharing treats with the people you love, so it’s important to us that no one feels left out because of allergies or dietary needs. Our 2026 range brings something for everyone, from exciting new flavours like Crispy Toffee and Popcorn to our much-loved, award-winning favourites. All made with the same great taste people expect and love from NOMO.”
Why This Trend Is Growing
- Inclusive Treat Selections
- The rise of inclusive treat selections caters to dietary restrictions, offering a broader consumer base seasonal indulgences without allergens.
- Plant-based Confectionery
- Plant-based confectionery is expanding with innovative offerings that satisfy the sweet tooth while adhering to vegan and allergen-free standards.
- Seasonal Flavor Innovation
- Introducing seasonal flavor innovation in traditional treats allows brands to excite consumers with new tastes, encouraging repeat purchases.
Industries Being Reshaped
- Allergen-free Foods
- The allergen-free food industry grows as more brands formulate products that avoid common allergens, ensuring inclusion for those with dietary restrictions.
- Vegan Consumer Goods
- The vegan consumer goods sector sees disruption through diverse product ranges that integrate both taste and dietary needs.
- Specialty Retail
- Specialty retail benefits from focusing on niche markets like allergen-free seasonal offerings, attracting customers looking for specific dietary products.
