These New NOMO Chocolate Bars Come in Two New Flavors
Michael Hemsworth — May 19, 2025 — Lifestyle
These new NOMO chocolate bars have been announced by the plant-based treat brand as a series of free-from treats that boast artisanal taste, texture and quality. The bars come in two new varieties including the Salted Popcorn Bar and the Birthday Cake bar, which are each made with the brand's signature dairy-free chocolate that's smooth and creamy. The Birthday Cake bar celebrates the brand's sixth birthday this month with a cake flavored filling and sprinkles, while the Salted Popcorn Bar has roasted corn pieces and sea salt for a sweet and salty profile.
Senior Brand Manager Tara Stevens spoke on the NOMO chocolate bars saying, "Consumer insight is at the heart of everything we do and these new flavours are bold, fun and full of personality – perfect for our ever-growing base of fans looking for treats that fit their lifestyle. Our new flavours are ideal for everyday snacking but also everything from movie nights to birthday celebrations – moments that everyone can enjoy together, regardless of dietary needs.”
Senior Brand Manager Tara Stevens spoke on the NOMO chocolate bars saying, "Consumer insight is at the heart of everything we do and these new flavours are bold, fun and full of personality – perfect for our ever-growing base of fans looking for treats that fit their lifestyle. Our new flavours are ideal for everyday snacking but also everything from movie nights to birthday celebrations – moments that everyone can enjoy together, regardless of dietary needs.”
Trend Themes
1. Artisan-inspired Plant-based Confections - Plant-based chocolates with artisan flair can revolutionize the confectionery market by appealing to the growing number of consumers seeking gourmet, ethical, and dietary-friendly treats.
2. Flavor-forward Inclusive Snacking - The introduction of bold and playful flavors like Birthday Cake and Salted Popcorn highlights a shift towards creating inclusive snack options that are both indulgent and mindful of dietary restrictions.
3. Luxury Meets Dietary-inclusive Treats - Elevating dairy-free sweets with luxurious taste and texture presents a disruptive approach to catering to both the health-conscious and the indulgent-seeking consumer.
Industry Implications
1. Plant-based Confectionery - The plant-based confectionery industry could see a surge in demand as consumers increasingly seek out alternatives that do not compromise on taste or indulgence.
2. Gourmet Snacking - Gourmet snacking offers opportunities for brands to capture a niche market by combining high-end flavors with the growing trend of dietary inclusivity.
3. Free-from Foods - Free-from foods continue to expand as innovation in taste and inclusivity caters to a variety of dietary needs without sacrificing pleasure.
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