The Nomo Crispy Mo is a new chocolate product being launched in the UK as a treat for children to let them enjoy the flavor of a sweet treat in a decidedly more lifestyle-conscious way.
The product features creamy chocolate packed with pieces of crispy rice and maintains a sub-100-calorie recipe to make it a portioned indulgence for consumers to enjoy anytime the mood strikes. The product has a free from formula that has no dairy, gluten, nuts or eggs in the mix, while also being vegan-friendly to ensure it's as applicable as possible for the modern consumer lifestyle.
Brand Manager Jac Tyrrell spoke on the Nomo Crispy Mo saying, "Crispy Mo is more than just a snack, but part of a movement towards inclusivity. Set to rival popular mainstream kids’ impulse products, Crispy Mo is made with delicious creamy chocolate and rice crispy pieces, and makes a perfect addition for packed lunches, picnics, party bags and after-school treats."
What's Driving This Trend
- Free-from Treats
- Opportunity to tap into the growing demand for allergen-free snack options with innovative and delicious free-from recipes.
- Sub-100-calorie Indulgences
- Innovation opportunity for creating portioned indulgences that are satisfying and delicious while still maintaining a low calorie count.
- Inclusive Snacking
- Opportunity to promote inclusivity and appeal to a wider audience with products that are vegan-friendly and free from common allergens.
Who This Affects Most
- Confectionery
- Innovative recipes and unique packaging designs for non-traditional, health-conscious, and free-from confectioneries can capture a wider audience.
- Child Snacking
- Innovative and healthy snacking options that appeal to children, including allergen-free products, are a growing market for businesses.
- Plant-based Food
- Opportunities available for vegan-friendly, plant-based snack options for consumers looking to eat healthier with free-from options.
