Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Huggies Baby Diapers Commercial Speaks to Hispanic Families

 - Jan 21, 2016
References: kimberly-clark & adage
The latest Huggies baby diapers commercial focuses on the Hispanic mother and family with a number of different tactics to help entice consumers. The commercial focuses on value, which is an important notion with regard to many Hispanic parents in the United States, according to Giusy Buonfantino who is the president of Kimberly-Clark Corp.'s North American Baby & Child Car division.

Setting sights on the Millennial Hispanic parent, the Huggies baby diapers commercial focuses on the value of the products, level of quality and commitment to families. The honest approach taken in the advertisement celebrates diversity and focuses heavily on loyalty with regard to brands, which is an important notion for many Hispanic consumers in the U.S..