The latest Huggies baby diapers commercial focuses on the Hispanic mother and family with a number of different tactics to help entice consumers. The commercial focuses on value, which is an important notion with regard to many Hispanic parents in the United States, according to Giusy Buonfantino who is the president of Kimberly-Clark Corp.'s North American Baby & Child Car division.
Setting sights on the Millennial Hispanic parent, the Huggies baby diapers commercial focuses on the value of the products, level of quality and commitment to families. The honest approach taken in the advertisement celebrates diversity and focuses heavily on loyalty with regard to brands, which is an important notion for many Hispanic consumers in the U.S..
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