This holiday ad series makes crazy families (so all of them) seem normal. Directed by Sofia Coppola, four different Gap commercials use the tagline 'You don't have to get them to get them Gap.'
In Mistletoe, an awkward relative stands under the mistletoe with a few women older than him as a pair of curious cousins (or perhaps sisters) look on, giggling. The crooner holiday ad features a young boy lip syncing an old tune while his family sits in quiet conversation. For large and varied families, Gauntlet will ring particularly true. Pinball focuses more so on a romantic relationship, as a young woman is seen playing Pinball.
The Gap commercials all fall under the clothing brand's 'Dress Normal' campaign. Perfectly directed, the ads will speak strong to anyone with any kind of family.
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