Fans of Portlandia will enjoy watching the newest pair of Christmas ad videos from Old Navy. The 'Double the Gifts!' ad features beloved characters from the quirky series that some may recognize as Fred, Carrie, as well as Nina and Lance.
In the humorous scenario, a visiting couple has completely forgotten to come bearing gifts for the family, and seems fairly oblivious to the holiday season in general. When the pair is pushed to give gifts, they simply promise that they will double everything that's already been purchased from Old Navy, since their items are so affordable.
The second commercial that features Portlandia characters sets the scene by having Fred and Carrie sit at the holiday table for kids.
Key Themes Behind This Trend
- Holiday Ad Campaigns
- A trend where companies can feature famous characters from popular TV shows in their commercials.
- Humorous Advertisements
- A trend that emphasizes the creation of humorous commercials to draw in customers.
- Product Partnerships
- A trend that involves partnering with popular TV shows to showcase products in their storylines.
Where This Applies
- Retail
- Retail companies can explore the use of comedic characters in their holiday ad campaigns to attract more customers.
- Entertainment
- TV shows and movie production companies can partner with brands to feature their products in their storylines.
- Advertising
- Advertising agencies can create humorous ad campaigns for their clients to increase brand awareness and customer engagement.
