Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Heartfelt Father-Daughter Ads

This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter

— April 17, 2014 — Marketing
Before you watch this Tosando music ad, if you're a crier, you should get a box of tissues ready. Tosando is a Japanese company that focuses on the sale of musical goods and if there was ever an advertisement to move someone enough to pick up an instrument, this is it.

The Tosando commercial shows a woman on her wedding day, very confused when her father gets up to play at the piano, since as far as she knows, he doesn't know how to. The bride's father then begins to play a song that her late mother used to play. Although he stumbles a few times through the song, one of the sweetest moments is when the bride begins tapping on the table as if to guide him through the song. The ad flips between past and present, showing how the man went to take lessons in order to be able to play this song. Although the commercial is in another language, it relays a powerful message at the end, stating that "Music transcends words."
Trend Themes
1. Emotional Advertising - The trend of creating heartfelt and emotionally resonant advertisements to engage audiences and evoke emotional responses.
2. Music-driven Storytelling - The trend of using music as a central element in storytelling to create a profound impact and convey powerful messages.
3. Multigenerational Connections - The trend of showcasing emotional connections and relationships between different generations in advertising to appeal to a wide audience.
Industry Implications
1. Music Retail - The industry that focuses on the sale of musical goods, instruments, and related services, which could explore creating emotionally driven advertisements to connect with customers on a deeper level.
2. Advertising and Marketing - The industry that develops and executes advertising campaigns, which could explore incorporating music-driven storytelling techniques to create impactful and memorable ads for their clients.
3. Wedding and Event Planning - The industry that organizes and manages weddings and events, which could consider leveraging the power of emotional storytelling in their marketing efforts to create heartfelt and memorable experiences for their clients.
4.5
Score
Popularity
Activity
Freshness