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Heartfelt Father-Daughter Ads

This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter

— April 17, 2014 — Marketing
Before you watch this Tosando music ad, if you're a crier, you should get a box of tissues ready. Tosando is a Japanese company that focuses on the sale of musical goods and if there was ever an advertisement to move someone enough to pick up an instrument, this is it.

The Tosando commercial shows a woman on her wedding day, very confused when her father gets up to play at the piano, since as far as she knows, he doesn't know how to. The bride's father then begins to play a song that her late mother used to play. Although he stumbles a few times through the song, one of the sweetest moments is when the bride begins tapping on the table as if to guide him through the song. The ad flips between past and present, showing how the man went to take lessons in order to be able to play this song. Although the commercial is in another language, it relays a powerful message at the end, stating that "Music transcends words."
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