This Waitrose Christmas ad shows how different families celebrate the holidays and the variety of food that each family serves. In conceptualizing the ad, Waitrose believed that focusing on the small moments that make Christmas was the right approach, and many of the best times are shared through food.
By showing the different culinary creations that families prefer, be it Christmas pudding or turkey breast, all of those ingredients featured can be bought at Waitrose grocery stores. The commercial is the official kickoff for the #MakeChristmas campaign where families are encouraged to share how they make their Christmas celebrations special and unique. The social media campaign will also feature numerous 10-second clips of special family 'Moments,' to accompany its commercials.