From Prosperous Scavenger Hunts to Augmented Reality Catalogues
Alyson Wyers — June 4, 2014 — Marketing
Before buying a home or something that goes in it, many people will respond better to interactive real estate advertising concepts that are more experiential in nature. This helps them get in the mindset of owning that house or furniture. Whether the advertisement is for a particular piece of real estate or something to decorate it, interactivity in marketing is key.
Many real estate ads use technology to sway potential home owners. This could be an app or an augmented reality furniture catalog. Another method uses social media and crowdsourcing to engage with customers. Getting consumers directly involved is also ideal, whether that's through body paint apartment advertising or life-sized dollhouse installations.
It's worth noting Swedish juggernaut IKEA is leading the pack when it comes to this concept.
Many real estate ads use technology to sway potential home owners. This could be an app or an augmented reality furniture catalog. Another method uses social media and crowdsourcing to engage with customers. Getting consumers directly involved is also ideal, whether that's through body paint apartment advertising or life-sized dollhouse installations.
It's worth noting Swedish juggernaut IKEA is leading the pack when it comes to this concept.
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