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19 Interactive Real Estate Ads

From Prosperous Scavenger Hunts to Augmented Reality Catalogues

— June 4, 2014 — Marketing
Before buying a home or something that goes in it, many people will respond better to interactive real estate advertising concepts that are more experiential in nature. This helps them get in the mindset of owning that house or furniture. Whether the advertisement is for a particular piece of real estate or something to decorate it, interactivity in marketing is key.

Many real estate ads use technology to sway potential home owners. This could be an app or an augmented reality furniture catalog. Another method uses social media and crowdsourcing to engage with customers. Getting consumers directly involved is also ideal, whether that's through body paint apartment advertising or life-sized dollhouse installations.

It's worth noting Swedish juggernaut IKEA is leading the pack when it comes to this concept.
5.3
Score
Popularity
Activity
Freshness
19
Rapid Real Estate Apps
Rapid Real Estate Apps
The QuickBids App Lets Millennial Buyers Close the Deal Quickly
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18
Real Estate Recommendation Apps
Real Estate Recommendation Apps
Homekeepr Gives Homeowners Tailored Expertise After Buying
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17
Realistic Home Buyer Commercials
Realistic Home Buyer Commercials
The Re-Max 'Dream with Your Eyes Open' Ad is Poignant
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16
Personalized House Tours
Personalized House Tours
The Carvalho Hosken Real Estate Firm Uses Social Media to Drive Sales
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15
Prosperous Scavenger Hunts
Prosperous Scavenger Hunts
Twitter's HiddenCash is Holding a SF Scavenger Hunt Leading to Money
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14
Handy Real Estate Apps
Handy Real Estate Apps
The RadPad Apartment Finder App is a Renter's Dream
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13
Autonomous Real Estate Services
Autonomous Real Estate Services
Zenly Helps Find New York Apartment Rentals on Your Terms
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12
Virtual Green Abode Builders
Virtual Green Abode Builders
The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
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11
Apartment-Finding Apps
Apartment-Finding Apps
This App Makes It Easier to Rent an Apartment by Cutting Out the Middleman
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10
Crowdsourced Apartment Decor
Crowdsourced Apartment Decor
Pinterest Home Decor Addicts Will Determine What Goes into APT CB2
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9
Personalized Property Ads
Personalized Property Ads
Espacios Coomeva's Real Estate Ad Emphasizes Finding the Perfect Fit
<
8
Interactive House Play Campaigns
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
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7
Hi-Tech Real Estate Apps
Hi-Tech Real Estate Apps
The Inition Augmented Reality App Fleshes Out Pre-Construction Properties
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6
Familial Home Ritual Campaigns
Familial Home Ritual Campaigns
IKEA's #Houserules Has Families Share Their Unique Home Rules
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5
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
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4
Themed-Room Real Estate
Themed-Room Real Estate
Weston Homes' LEGO-Themed Children’s Bedroom is a Profitable Tactic
<
3
Affordable Furnishing Pop-Up Shops
Affordable Furnishing Pop-Up Shops
Fab.com's SoHo Shop Introduces Its 'Happy Modern' Furnishings
<
2
Body Paint Apartment Advertisements
Body Paint Apartment Advertisements
These Body Ads Utilize the Human Body in a Unique Fashion
<
1
Life-Sized Dollhouse Installations
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
<