Dream with Your Eyes Open is a clever new ad from the creative minds at Leo Burnett Chicago, that demonstrates the difficulty with potential home buyers getting an idea of the perfect house in their heads.
The ad shows a young couple looking for a house, and imagining all of the perfect attributes it will come with. From a pool to a beautiful back garden and playground close-by, nothing seems off-limits. However, the narrator points out that it's hard to see things clearly with your eyes closed, which is where a real estate agent comes in to bring reality into focus.
Dream with Your Eyes Open highlights the difficulties of putting a house on a pedestal, and encourages realistic thinking.
Why This Trend Is Growing
- Real Estate Advertising
- Creating commercials that realistically showcase the challenges and benefits of buying a home to attract informed buyers.
- Virtual Home Tours
- Using technology to provide clients with a realistic 360-degree virtual home tour to assess all aspects of a home before making a final decision.
- Luxury Home Marketing
- Focusing on high-end home buyers and attracting them with a realistic and honest portrayal of the luxurious lifestyle they can experience in the homes.
Industries Being Reshaped
- Real Estate
- Incorporating technology into real estate industry to better serve clients and match them with their ideal home based on realistic expectations.
- Advertising
- Using creative advertising concepts that create an emotional connection between prospective homebuyers and their dream homes.
- Luxury Brands
- Focusing on offering high-end real estate options to affluent buyers, who are willing to pay for the best and most realistic experience possible.
