The Re-Max 'Dream with Your Eyes Open' Ad is Poignant

 - Mar 22, 2014
References: youtube & creativecriminals
Dream with Your Eyes Open is a clever new ad from the creative minds at Leo Burnett Chicago, that demonstrates the difficulty with potential home buyers getting an idea of the perfect house in their heads.

The ad shows a young couple looking for a house, and imagining all of the perfect attributes it will come with. From a pool to a beautiful back garden and playground close-by, nothing seems off-limits. However, the narrator points out that it's hard to see things clearly with your eyes closed, which is where a real estate agent comes in to bring reality into focus.

Dream with Your Eyes Open highlights the difficulties of putting a house on a pedestal, and encourages realistic thinking.