Realtor.com with the help of creative agency 'Majority' recently announced the launch of a new campaign with music icon Big Boi dubbed 'Our First Big Boi House.' During the commercial,, a young couple uses Realtor.com® to find a home that has everything they've been looking for. It appears that Big Boi is playfully admiring the home's features - everything from the impressive finishes down to the tiniest details.
Aside from promoting Realtor.com® as a real estate search platform with powerful tools for buyers, the campaign's portrayal of first-time homebuyers of color is a celebration of Black homeownership. Recent statistics from the National Association of Realtors indicate millennial homeownership has increased dramatically since 2019, with Black homebuyers disproportionately contributing to this trend.
Mickey Neuberger, Chief Marketing Officer at Realtor.com®said, “For far too long, housing discrimination has dramatically harmed communities of color. At Realtor.com® we’re passionate about helping Black homebuyers achieve the goal of homeownership, which is an important aspect of creating generational wealth. We also celebrate those who have achieved the goal of owning their own Big Boi House – we mean it when we say ‘to each their home’.”