The Panado Infant Drops campaign puts grown ups into a baby's shoes. By giving them a taste of what newborns and toddlers experience on any given day, it cleverly shows that babies also suffer annoying pangs from time to time. As the print ads state, "Sometimes little ones get big headaches too."
The Panado Infant Drops campaign was conceived and executed by Ireland/Davenport, an ad agency based in Johannesburg, South Africa. The family photo moments and eccentric aunts were captured by Mike Lewis. Looking up into those bright lights and strange faces would trigger a roaring headache in just about anyone, child and adult alike. With the help of the Panado Infant Drops, however, those headaches will be a thing of the past, just like these memories.