The Panado Infant Drops campaign puts grown ups into a baby's shoes. By giving them a taste of what newborns and toddlers experience on any given day, it cleverly shows that babies also suffer annoying pangs from time to time. As the print ads state, "Sometimes little ones get big headaches too."
The Panado Infant Drops campaign was conceived and executed by Ireland/Davenport, an ad agency based in Johannesburg, South Africa. The family photo moments and eccentric aunts were captured by Mike Lewis. Looking up into those bright lights and strange faces would trigger a roaring headache in just about anyone, child and adult alike. With the help of the Panado Infant Drops, however, those headaches will be a thing of the past, just like these memories.
What Makes This Trend Stand Out
- Baby's Perspective Ads
- Opportunity to create advertising campaigns that highlight the experiences of babies and toddlers to evoke empathy in consumers.
- Pain Relief for Babies
- Opportunity to develop innovative products and services that specifically target pain relief for infants and young children.
- Creative Family Advertising
- Opportunity to explore unique and creative approaches to family-oriented advertising that resonate with consumers.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity for ad agencies to create campaigns that focus on the perspective and needs of babies.
- Pharmaceuticals
- Disruptive innovation opportunity to develop new pain relief products for infants and young children.
- Consumer Goods
- Disruptive innovation opportunity to create family-oriented products that align with creative and empathetic advertising campaigns.
