Modern Family's 'Favourite Child Detector' is an interactive Facebook app that will give you definitive proof of whether you are or are not given special treatment by your parents.
To get started with the app, it requires that you authorize it to sign in with Facebook, add a parent and other siblings to see who is the most loved, based on a parent's Facebook activity. A favorite is determined based on the amount of likes, comments and photos that a parent shares and it's even possible that your parents might even prefer a family dog or even somebody else's kid rather than you.
The funny ads promoting Modern Family were developed by the FCB agency in New Zealand, playing off the way modern families connect and communicate online.
What's Driving This Trend
- Interactive Family App
- Disruptive innovation opportunity: Develop interactive apps that help families determine dynamics and favoritism.
- Social Media Monitoring
- Disruptive innovation opportunity: Create tools that analyze social media activity to determine relationships and preferences.
- Humor in Advertising
- Disruptive innovation opportunity: Incorporate humor into advertising campaigns to create memorable experiences for consumers.
Who This Affects Most
- Family Apps
- Disruptive innovation opportunity: Design apps for families that enhance communication and promote transparency.
- Social Media Analytics
- Disruptive innovation opportunity: Provide companies with advanced social media monitoring and analysis solutions.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore creative and humorous approaches to advertising that resonate with consumers.
