From Heroic Beer Promotions to Basketball Star Sodas
Tana Makmanee — October 3, 2014 — Marketing
When it comes to marketing products, differentiating it from other goods on the market can be challenging, but these celebrity-endorsed beverages are showcasing how a little media influence can go a long way.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
Beverage brands are constantly competing with one another to garner consumer attention, and while flavor and packaging are definitely important features, sometimes brands need that extra little push to set them apart from others in the market. Seeking to incorporate elements of pop culture, beverage and liquor brands are turning to celebrity endorsements and campaigns to garner publicity and intrigue.
From Heineken using Neil Patrick Harris to add humor to their commercials to Vodka brands using well-known athletes as a branding technique, these celebrity-endorsed beverages are showcasing how the use of famous figures can easily heighten product appeal ten fold.
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