The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic.
This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added celebrity element to the presentation.
An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him.
This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing entertainment icons).
What's Driving This Trend
- Celebrity Collaborations
- The use of well-established music or entertainment icons in commercials can attract attention and boost brand visibility.
- Unconventional Themes
- Exploring unique and unexpected themes, like voodoo magic, in commercials can help capture viewer interest and stand out from the competition.
- Predictable Brand Strategies
- Utilizing tried-and-true strategies, such as employing entertainment icons, can provide a sense of familiarity and appeal to target audiences.
Who This Affects Most
- Beverage
- The beverage industry can leverage celebrity collaborations to create memorable advertisements and increase product sales.
- Advertising
- In the advertising industry, the exploration of unconventional themes opens up opportunities for creativity and innovation in campaign development.
- Entertainment
- Entertainment companies can utilize predictable brand strategies to strengthen their brand image and connect with their audience.
