This New Bud Light Super Bowl Commercial Features Stevie Wonder

 - Feb 4, 2013
References: budlight &
The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic.

This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added celebrity element to the presentation.

An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him.

This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing entertainment icons).