This New Bud Light Super Bowl Commercial Features Stevie Wonder
Jonathon Brown — February 4, 2013 — Lifestyle
The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic.
This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added celebrity element to the presentation.
An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him.
This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing entertainment icons).
This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added celebrity element to the presentation.
An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him.
This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing entertainment icons).
Trend Themes
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Celebrity Collaborations — The use of well-established music or entertainment icons in commercials can attract attention and boost brand visibility.
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Unconventional Themes — Exploring unique and unexpected themes, like voodoo magic, in commercials can help capture viewer interest and stand out from the competition.
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Predictable Brand Strategies — Utilizing tried-and-true strategies, such as employing entertainment icons, can provide a sense of familiarity and appeal to target audiences.
Industry Implications
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Beverage — The beverage industry can leverage celebrity collaborations to create memorable advertisements and increase product sales.
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Advertising — In the advertising industry, the exploration of unconventional themes opens up opportunities for creativity and innovation in campaign development.
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Entertainment — Entertainment companies can utilize predictable brand strategies to strengthen their brand image and connect with their audience.
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