The new Bud Light Super Bowl commercial taps music legend Stevie Wonder and includes some significant voodoo magic.
This commercial employs a time-tested strategy of hiring a well-established music or entertainment icon to draw attention to a commercial concept. Without Stevie Wonder's appearance as a voodoo witch, this commercial probably wouldn't get as much attention. However, having him in the mix brings an added celebrity element to the presentation.
An eager fan travels to a black magic male witch (Stevie Wonder) who grants him tickets to the Super Bowl. Once the fan gets to the stadium he pulls out a voodoo doll of Stevie Wonder as does his friend beside him.
This Bud Light Super Bowl commercial is in one way unique (voodoo isn't a popular commercial theme) and in another predictable (employing entertainment icons).