At the 2013 World Beer Championships, Heineken Light was named the 'Best Tasting Low Calorie Lager' and this funny Heineken beer commercial starring Neil Patrick Harris celebrates the win.
There are tons of beer commercials on TV, but have you ever noticed that the people in the ads never actually drink the beer? This is due to a US law that forbids the consumption of alcoholic beverages during television commercials. Playing off this idea, the commercial features a NPH making a passionate plea to be able to take a sip of the award-winning beer for the commercial. The funny ad concludes with a note reiterating that: "No beers were consumed during the making of this commercial."
Why This Trend Is Growing
- Compliant Alcohol Ads
- Brands are creating ads that creatively play off of laws and regulations regarding alcohol advertising.
- Humorous Advertising
- Brands are utilizing humor to capture consumer attention and differentiate from other ads.
- Award Celebrations
- Brands are leveraging product awards as a way to promote and advertise their products.
Industries Being Reshaped
- Alcohol Industry
- The alcohol industry can utilize creative ads to comply with regulations and capture consumer attention.
- Advertising Industry
- The advertising industry can leverage humor to differentiate ads and capture consumer attention.
- Awards Industry
- Award-winning products can be leveraged by industries to promote and advertise their products.
