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43 Examples of Crossover Star Marketing

From Latin Superstar Shoots to K-Pop Pistachio Commercials

— January 26, 2015 — Pop Culture
These examples of crossover star marketing will appeal to a diverse and multicultural demographic. Following in the footsteps of film and music industry execs, recognized brands are enlisting the help of crossover actors and artists to sell their products.

Some examples include Modern Family actress Sofia Vergara and pop culture icon Jennifer Lopez. Having transitioned from Columbian fame to global superstar status, Sofia Vergara is not only charming but is also recognized for her beauty. In an attempt to reach a more diverse demographic, soda brand Pepsi has embraced Vergara's quick wit and humor while beauty brands have featured the star in a number of cosmetic campaigns.

In addition, Jennifer Lopez and Shakira have ruled both the American and Latin American music market for years. While triple threat JLO has been the face of countless fashion endorsements and a judge on Fox's American idol, Shakira has been a spokesperson for global sporting events like the World Cup and was featured on NBC's The Voice.

While Hispanic crossover stars are taking over primetime television, French crossover stars like Audrey Tautou, Marion Cotillard and Johnny Depp's ex-wife Vanessa Paradis are acting as the faces of luxury fashion brands like Chanel and Dior.
5.9
Score
Popularity
Activity
Freshness
43
Charitable Sports Anthems
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
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42
Comedic Siren Celebrity Covers
Comedic Siren Celebrity Covers
Sofia Vergara Shows Off Her Glamorous Side for InStyle Magazine
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41
Sustainable Star-Endorsed Collections
Sustainable Star-Endorsed Collections
The H & M Conscious Collection 2013 to Debut in the Spring
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40
Celebrated Latino Collaborations
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
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39
Sandy Celebrity Style Campaigns
Sandy Celebrity Style Campaigns
The Loewe Spring/Summer 2014 Cruz Ads Do Away with Color
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38
Sassy Soda Seduction Commercials
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
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37
America's Sweetheart Designs
America's Sweetheart Designs
The Jennifer Lopez Kohl's Collection is Ultra Chic
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36
Suggestive Soda Campaigns
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
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35
Celebrity Selfie Editorials
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
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34
Dancing Pistachio Viral Ads
Dancing Pistachio Viral Ads
This Psy Super Bowl Commercial Re-Visits Gangnam Style
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33
Stylish Sitcom Star Features
Stylish Sitcom Star Features
Modern Family Star Sofia Vergara Covers InStyle Magazine April 2012
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32
Candid Romance Editorials
Candid Romance Editorials
The Latina Magazine Jennife Lopez Photoshoot Displays Pure Passion
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31
Belly Dancing Yogurt Commercials
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
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30
Lacy Celeb Editorials
Lacy Celeb Editorials
The Vogue US June 2011 Spread Features a Natural Penelope Cruz
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29
Playful Orchard Editorials (UPDATE)
Playful Orchard Editorials (UPDATE)
Marion Cotillard Elle France August 2011 Shoot Goes Garden
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28
Cinematic Glamour Covers
Cinematic Glamour Covers
The Penelope Cruz W Magazine Feature Stuns with Elegance
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27
Gleaming Fragrance Campaigns
Gleaming Fragrance Campaigns
Jennifer Lopez 'Glowing' Perfume Features a Light-Up Bottle
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26
Golden Angel Commercials
Golden Angel Commercials
Go Behind the Scene of the Shakira Freixenet Champagne Shoot
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25
Devilish Couture Ads
Devilish Couture Ads
The Dior 'Lady Grey London' Campaign Video is Spellbinding
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24
Peevish Pen Commercials
Peevish Pen Commercials
The Jennifer Lopez Kohl's Campaign Features Hilarious Office Scenarios
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23
Film Noir Fashion Shoots
Film Noir Fashion Shoots
The Marion Cotillard Cover for Interview Magazine is Dark and Sultry
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22
Pop Star-Inspired Iconic Dolls
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
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21
Age-Defying Ad Campaigns
Age-Defying Ad Campaigns
This Refreshing Ad Campaign Fights Ageism in the Beauty Industry
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20
Aesthetically Athletic Editorials
Aesthetically Athletic Editorials
The Self Jennifer Lopez Photoshoot Focuses on Sporty Themes
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19
Moodily Elegant Handbag Ads
Moodily Elegant Handbag Ads
The Loewe Fall 2013 Campaign Stars an Sophisticated Penelope Cruz
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18
Parisian Coquette Editorials
Parisian Coquette Editorials
The Jalouse Magazine 'Vanessa Déchire Tout' Shoot is Playful
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17
Caliente Celeb Covers
Caliente Celeb Covers
The Sofia Vergara Ocean Drive Editorial is Ultra Hot
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16
Insidiously Luxe Covers
Insidiously Luxe Covers
Marion Cotillard Channels the Queen of Hearts in the W December 2012 Issue
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15
Comedic Cola Campaigns
Comedic Cola Campaigns
Sofia Vergara and David Beckham in the Diet Pepsi Beach Tweet Commercial
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14
Celeb-Designed Lingerie
Celeb-Designed Lingerie
Penelope Cruz Designs the L’Agent by Agent Provocateur Spring 2014 Line
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13
Understated Glamor Shoots
Understated Glamor Shoots
Penelope Cruz Stars on the Cover of Harper's Bazaar May 2012
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12
Sizzling Swimwear Shoots
Sizzling Swimwear Shoots
Vanessa Paradis Smolders in the New Violet Grey Spread
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11
Controversial Diet Soda Ads
Controversial Diet Soda Ads
The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara
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10
Provocative Pop Star Portraits
Provocative Pop Star Portraits
The Jennifer Lopez Vanity Fair September 2011 Cover is Smoking Hot
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9
Ferris Wheel Fashion Shoots
Ferris Wheel Fashion Shoots
The Marion Cotillard Dior Fall 2010 Ad is Shot on the London Eye
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8
30s Parisian-Inspired Fashion
30s Parisian-Inspired Fashion
The Time Style & Design Fall 2012 Editorial Stars Marion Cotillard
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7
Celeb Family Fashion Ads
Celeb Family Fashion Ads
The Jennifer Lopez Gucci Campaign Also Stars Twins Max & Emme
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6
Classic Parisian Fashion
Classic Parisian Fashion
The Marie Claire Russia April 2012 Editorial Stars Actress Audrey Tautou
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5
Elegant Dame Editorials
Elegant Dame Editorials
The Marion Cotillard for Dior Magazine Shoot is Sophisticated
<
4
Haute Hippie Photoshoots
Haute Hippie Photoshoots
The Madame Figaro France October 2013 Edition Features Vanessa Paradis
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3
Glam Geisha Ads
Glam Geisha Ads
The Multicultural Jennifer Lopez TOUS Jewelry Campaign for Spring/Summer 2011
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2
Bronx Beauty Boxing Shoots
Bronx Beauty Boxing Shoots
Jennifer Lopez Gets Sporty for V Magazine 76
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1
Surreal Holiday-Inspired Photoshoots
Surreal Holiday-Inspired Photoshoots
The W Magazine 'Red Hot' Editorial Stars Marion Cotillard
<